This is one of the more obvious benefits of having wristbands, but a huge benefit. make your own festival wristbands, and every picture they take while wearing it, extends your brand’s reach.
Wristbands have become synonymous with festivals and are quickly being adopted by all types of festivals across the globe. Wristbands make perfect sense for festivals for so many reasons – the biggest being that a physical ticket for a multiple-day festival is simply a pain in the ass to hold on to.
If you aren’t using wristbands, you’re already falling behind. There are just too many benefits to not be using them. So what are these benefits, you ask?
How wristbands enhance the fans experience?
Festivals are highly aesthetic experiences. On top of seeing multiple shows (or movies, artists or whatever it is you’re at the festival to see), the event itself is a bit of a spectacle – food trucks, tents, sculptures and art installations and some pretty amazing people watching. And wristbands pack a big punch in a small package. For fans, these wristbands, are way more than just a ticket — they deliver several added benefits that might not seem obvious off the bat.
The excitement and anticipation of an upcoming festival is a bit like the days leading up to Christmas morning or Halloween. In the same way that the big party stores are marketing their costumes to kids, festivals can tease fans with lineups, sell pre-announcement tickets, announce artists in waves and even hold pre-festival contests, giveaways and other promotional events.
Make your own festival wristbands in advance enables fans to have a physical and emotional connection to your festival. And just like presents under the tree signal it’s almost Christmas, those wristbands create excitement and signal the beginning of a good time.
Memorabilia that keeps them coming back
You don’t see people printing out their online tickets and making collages out of them and mounting it like art on their wall for all to admire. But you do see fans doing some very interesting things with their festival wristbands. Everything from keychains , to sewing them into clothes, to wearing them in their dreads. the fun doesn’t stop when the festival ends.
The fact remains that fans are wearing these wristbands for days, weeks and even months after festivals have ended. Not only as a shining badge of honor that reads, I’m a die-hard fan. I went to this awesome festival. Be jealous,” but it also is a nice piece of memorabilia to remind them of the festival, the friends they made, the new experiences they had and the awesome music or art they saw.
Peace of mind builds loyalty
Wristbands have a set it and forget it” feel; fans can simply put them on and for the next three days never have to worry about keeping track of their tickets. This might seem small, but not having to worry about lost or stolen tickets will alleviate some serious headaches for both you and your patrons. It’s hard to enjoy yourself when you’re preoccupied. No one goes back to a festival they didn’t enjoy.
A ticket to shorter lines
For a number of reasons, wristbands are helping festivals everywhere cut down on their lines. From technology like RFID to the ability to visually check someone’s access level within seconds (VIP, artist, media, etc), checking a wristband simply takes less time than checking a paper ticket. That means less waiting time and more party time for your patrons. And who doesn’t want more party time?
How wristbands help your business?
Now on to the really good stuff! While wristbands provide tons of value to festival attendees, the real power comes from what you as the festival-thrower can get out of it.
-Extend your brand with miniature, walking billboards
-Open the floodgates for cool tech and unprecedented data
-Create additional promotion on social media
-Stronger, more effective security to easily identify the good and the bad
-The key benefits of using wristbands at your festival
There’s an age-old saying, if you ain’t first, you’re last.” The most successful festivals in the world are already using wristbands. make your own festival wristbands and there’s good reason. Again, here are the most important reasons why you should be using wristbands for your festival.
